About This Course
This course provides learners with essential digital marketing skills SEO, social media, content creation, advertising, and analytics, tailored to the needs of the Sri Lankan cooperative industry. Students will learn to plan and execute effective online strategies, promote cooperative services, and use digital tools to enhance visibility, engagement, and community-focused growth.
Learning Objectives
Identify the core principles and purpose of digital marketing
Identify the core components of an effective digital marketing strategy
Explain key platforms for digital marketing
Demonstrate how to set up key platforms for digital marketing for a business
Execute a content marketing strategy in a person-oriented and data-driven way, informed by business objectives
Target Audience
- Co-operative Sector employees
- Government Sector Employees
- Private Sector Employees
- School Leavers
- Any other interested persons
Curriculum
Introduction to Digital Marketing
Content Marketing
Affiliate Marketing
Lead and Traffic Generation for Businesses & GEO-Targeting
Social Media Marketing
Search Engine Optimization
Email Marketing
Paid Search Marketing
Display Ads and Video Advertising
Website Optimization
Website Design with WordPress
Mobile Marketing
Analytics in Digital Marketing
Your Instructors
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